Race for the Cure

Expo Area

By participating in the 2008 Komen Atlanta Race for the Cure Expo area, your company will receive great visibility within the Atlanta community. It's a one-of-a-kind opportunity to sample your product in the Atlanta market, distribute coupons and create customer awareness.

Nearly 13,500 individuals participated in the 2006 Komen Atlanta Race for the Cure, with more than 15,000 individual's on-site Race day. More than 15,000 people are expected for the 2008 Race.
The majority of Komen Atlanta Race for the Cure participants are women, with 79 percent of participants being female and 21 percent male.
Race participants have substantial buying power with 45 percent of participants at a household income of $75,000 and 28 percent at a household income of $100,000 or more.
Nearly half of all Race participants range from 18 to 34 years of age, and nearly three-fourths, 71 percent, range from 25 to 54.
Race participants are qualified consumers with disposable income.